If Commonwealth's projections are accurate, that will increase significantly this year. In May, Rovio revealed that around 30 per cent of its $106 million revenue in 2011 was generated by its consumer products business. Commonwealth now receives dozens of licensing offers from app developers each month. ![]() 2011 Commonwealth Angry Birds Chef Pig Plush Toy Rovio Rare with Tag. The popularity of Angry Birds merchandise bucks the broader trend in plush toy sales, which fell by 21 per cent in the US last year - the largest decline of any category measured by the Toy Industry Association. Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag. "It is the most spectacular thing I've ever seen in licensing and I've been doing this for 20 years." Angry Birds 3 Plush Backpack Clip On: Yellow Bird. "Plush was basically a dead category for the last few years," said Shamus. Angry Bird Keychain Red Bird, Black Bird, White Bird And Green Pig. It has also doubled its staff since signing a licensing agreement with Rovio in 2010. ![]() In an interview with The Wall Street Journal, the company's executive vice president, Lisa Shamus, claimed that the company will double the sales of Angry Birds products this year. ![]() The plush apparently never released in retail, but some images of the plush show a Dave & Busters sticker on the tag, so the plush could’ve been exclusive to Dave & Busters. Commonwealth Toy & Novelty Co., which manufactures toys for Rovio, expects to sell $400 million worth of Angry Birds merchandise this year. Fact 86: There is a mysterious Minion Pig plush that was released with the Angry Birds Movie set.
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